Strategy

FBD was established in the 1960s by farmers for farmers. We have built on our
roots in agriculture to become a leading insurer in Ireland serving the needs of
Farmers, Businesses and Retail customers.

FBD Strategy

A digitally enabled, data enriched organisation which delivers an excellent customer and employee experience, while also delivering for our stakeholders.

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1. Our customers: We have a complete picture of them, understand them and deliver a proposition they value.

2. Wider society & ESG: We are recognised as the Irish insurer supporting local communities. Delivering on our sustainability commitments and supporting our customers in theirs.

3. Our people: foster individual and organisational effectiveness.

4. Delivering measured profitable growth: through a sharp focus on value, growth and innovation.

5. Continuous Improvement: Be better tomorrow than we are today. Create capacity while enhancing our customer and employee experience

Further information on the FBD strategy

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  • Customer relationship strengthening
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  • Measure through a customer lens
  • Segment and understand our customer and business
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  • Create capacity
  • Enhance customer and employee experience
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  • A proposition our customers are willing to pay for and stay for. One that delivers a sustainable margin for FBD.
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  • Foster individual and organisation effectiveness
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  • Understand our customers better
  • Enhance our customer and employee experience
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  • Enhance our claims proposition & continue to differentiate at the key moment of truth
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  • Delivering on our sustainability commitments and supporting our customers in theirs